This masterclass is taught by Hein Heijen, lecturer, author and expert in neuromarketing and influence therapy. You will discover how the brain makes decisions, how emotion drives those decisions and how to consciously switch between System 1 (thinking fast) and System 2 (thinking slow). After the masterclass, you will experience through practical exercises how these mechanisms influence your daily choices, both professionally and personally, and translate this into clear communication and better decision making within your team.
Why this works
From insight to behaviour, short experiments and practical exercises make new behaviour concrete and immediately applicable.
Emotion drives choice, you learn to recognise emotional triggers and channel them instead of ignoring them.
“ Your enthusiasm, creativity and professionalism made all the difference, from the first idea through to execution. Best of all, every participant was enthusiastic and left with concrete insights they could use immediately.”
“ Dominique and her team deliver a unique experience. With a wealth of experience and hands-on expertise, The Boost Company helped us build stronger teams and work together more effectively. Fun, insightful, unforgettable.”
“ Working with The Boost Company was a unique experience. The combination of inspiration, practical application and teamwork made this leadership event unforgettable. Many called it the best workshop they have ever attended, an experience with lasting impact.”
Stappenakker 10